Signumsports specializes in building emotional connections with clients' target audiences through sponsorships of televised events that resonate strongly with consumers. We research, identify, and negotiate sponsorship and partnership deals with properties across all sports genres.
Our approach has helped clients ranging from long established companies to start-ups meet their objectives and boost market positioning, ultimately winning new customers and generating more sales.
PROJECTS
Sauerland Event -
Sponsorship Sales
Signumsports secured numerous corporate sponsors for the events of Europe's leading boxing stable, Sauerland Event. All shows are broadcasted live on free to air TV channel Sport1 in Germany, SkySports in the United Kingdom and other international broadcast stations. Signumsports negotiated sponsorship packages including the main sponsorship rights.
Among others, sponsors of the events receive prominent branded ring signage and logo integration on press conference backdrops.The sponsorships provide enormous international TV exposure for the brands, reaching millions of viewers and boxing fans.
Audi Cup -
Partner aquisition
Signumsports brokered a major partner package for the 2017 edition of the Audi Cup - one of the world's most renowned pre-season tournaments in club soccer played in the Allianz-Arena in Munich, Germany. The two day competition featured the host and 2015 winner Bayern Munich, Atlético Madrid, Liverpool FC and SSC Napoli.
Thanks to the high profile line up of teams, the tournament attracts a global TV audience . The Audi Cup is staged every 2 years in Munich - a great opportunity for fans to watch soccer heavyweights in action ahead of the season start.
For partners of the Audi Cup there there is a lot of potential in presenting their brand at games of teams with a worldwide fan base - without committing to a pricy multi season sponsorship.
World Boxing Super Series -
Partner acquisition
The World Boxing Super Series (WBSS) is a global professional boxing tournament featuring top ranked boxers from various weight classes.
Each weight class features eight boxers competing in an annual knockout competition with the champion from each weight class taking the Muhammad Ali Trophy, named after the former heavyweight champion.
Through our partnership with Sauerland Event, Signumsports is connected to companies who have a strong affinity with boxing. That expertise enables us to find sponsors and broker deals for select WBSS events.
German soccer -
Partner acquisition
Signumsports entertains strong links to the soccer industry in Germany with access to sought after partnerships with elite soccer teams. This is an outstanding opportunity for national and international partners alike to target the German market and increase their brand awareness.
Any soccer related content is usually among the strongest TV sport formats in Germany in terms of reach and market share.
The Finals - an annually held multi-sport event in Germany with an extensive TV-coverage -
Partner acquisition
Signumsports has partnered up with the organizers of a truly unique event: the Finals.
This 4 day multi-sport event with a whopping 30 hour of live broadcast on German public TV broadcasters ARD/ZDF has been established in 2018.
During the 4 days, official German champions in up to 20 different (mostly olympic) sports are crowned among other in: track & field, swimming, triathlon, 3v3 basketball, canoeing, parcours running, breakdance, archery and many more.
The total TV reach of the 2021 edition added up to a mind-blowing 179m (includes live broadcast and highlights).
Major League Soccer (MLS) -
International Sponsors
Signumsports has access to partnership packages of several MLS teams and the opportunity to bring in international sponsors, strongly focusing on European brands.
Thanks to a vast network to European blue chip companies and in light of an emerging US soccer market, Signumsports can introduce and negotiate club sponsorships with overseas companies who seek to grow their brand in the North American market.
Argentine Football Association (AFA) -
Digital Advertising Implementation
Signumsports supports and consults with AFA and its marketing partners in the commercial implementation of their televised exhibition matches.
Through trusted third parties, signumsports oversees professional on-site operation of state of the art digital video boards, ensuring maximum brand visibility.